A content marketer in the digital world, also known as a digital content marketing specialist, or digital content marketer, is responsible for developing and implementing digital marketing strategies and tactics to promote their company’s products or services.
Let me explain this in a bit more detail. What a content marketer focuses on is driving traffic, leads, and sales through the use of content such as
- social media posts,
- email newsletters,
- case studies,
- ebooks, etc.
As you can see from the above list of potential content marketing methods and tactics, there’s a lot that goes into being good at this job—and we’re here to help you with that!
In This Article.....
About the Role
A good content marketer keeps up with trends in their industry and competitive landscape in order to create effective messaging and marketing strategies that resonate with their target audience.
The role of a content marketer is to create valuable, engaging digital content that draws in new customers.
Content marketing specialists need to not only be skilled writers, but also savvy marketers who know how to create content that attracts and retains leads.
Things To Consider When Choosing a Career as a Content Marketing Specialist
Becoming a content marketing specialist is an excellent career choice because of how in-demand digital content has become in recent years. If you’re interested in working with digital media and helping businesses get their message out there, your best bet may be to consider becoming a content marketing specialist.
It’s actually hard to go anywhere online without running into at least one ad that’s been designed by a professional content marketer.
Are you ready to learn more about your options for becoming a content marketing specialist and get in on one of today’s most dynamic industries?
If so, let’s take a closer look at what it takes to become successful.
Online marketing specialists can have a range of titles, such as
- Digital content marketer,
- Online content specialist,
- Digital marketing manager,
- Online advertising specialist.
When you apply for jobs at companies like Facebook and Google, they’ll use the fitles mentioned — above in the list — interchangeably to describe your role.
Content Marketing Specialist Career Requirements
- Be a Good Writer
If you want to become a content marketing specialist, it’s essential that you have strong writing skills. Your job will be to create content for websites and blogs, so you need to be able to write in an engaging way that helps your readers understand what they’re reading and why they should care about it. It’s also important that you can write quickly, as most businesses will expect their content marketing specialists to produce several pieces of content each week.
- Have an Eye for Design
While you don’t need to be able to design your own content, it will be helpful if you have an eye for what looks good and what doesn’t. Your job will be to create content that helps businesses get their message out there, so it’s important that you can help them look good while doing so.
- Familiarize Yourself with Digital Tools
Content marketing specialists need to be well-versed in digital tools and platforms because these are where most of their content will be published. As such, you’ll need to be familiar with how everything from blogs and web publishing platforms works so that you can help your clients get their message out there.
- Build an Online Presence
One of your biggest responsibilities as a content marketing specialist will be to help your clients build an online presence. This means that you’ll need to know how to set up blogs, SEO platforms, and other types of web presence so that people can find their content when they search for it online.
- Work with Other Digital Marketing Specialists
If you want to become successful as a content marketing specialist, it’s important that you can collaborate with other professionals who work in related fields. For example, most content marketing specialists will need to work closely with SEO specialists and web developers on their projects, so it’s essential that you have good working relationships with these professionals before starting your career.
- Communication skills
Online marketing specialists need strong communications skills since their primary job is to write and edit content for websites.
Content Marketers’ Salary
We’re going to break down all of these job duties, along with tips on how to land a job as a content marketer and make your salary even higher.
If you have what it takes to become an expert content marketer, then we’ll show you how to do it.
Digital content marketing specialist job description
Let’s start with what makes up an impressive digital content marketing specialist job description
While there isn’t one standard job description for an online marketing specialist, here are some of their general responsibilities.
While your day-to-day duties will vary depending on your position, here are some of typical job tasks you might expect to find in a content marketer job description:
Digital Content Marketing Specialist
Your job as a digital content marketing specialist will depend on what kind of company you work for. Some companies may have multiple roles within their digital department and have slightly different responsibilities for each.
- if you’re working in an advertising agency, your daily tasks may focus on copywriting and developing content for advertising campaigns.
- However, if you work at a newspaper or similar publication, you’ll be responsible for promoting your articles through social media and other channels.
No matter where you land your first job as a digital content marketing specialist, expect to spend most of your time in front of a computer screen.
- As far as skills go, most companies will expect you to have at least a bachelor’s degree in digital marketing or communications.
- You’ll likely need knowledge of content management systems like WordPress, as well as experience with social media channels like Facebook and Twitter.
- It’s also common for employers to look for people who have knowledge of analytics tools, such as Google Analytics and Adobe Analytics (Omniture). Some may even require that you have experience with video-editing software like Adobe Premiere or Final Cut Pro.
The Benefits of Being an Online Marketing Strategist
Online marketing strategists are in high demand these days, as more and more companies, both large and small, take their business online.
As digital marketing grows in popularity and importance, more jobs are opening up to find people with the skills to manage it.
Digital content marketers can fill roles like an online community manager or social media coordinator—but if you want to take on a bigger role, there’s plenty of opportunity out there for you.
You don’t need to focus solely on digital content, either.
The US Bureau of Labor Statistics (BLS) predicts that social media strategist will be one of the fastest-growing jobs from 2014-2024, and anticipates an increase in job listings by 17%.
That growth rate is expected to be more than double that of most other online marketing roles.
How to Become an Online Marketing Specialist
Online marketing specialists, aka content marketers, play an important role in making sure their company’s content is engaging and useful.
Read on to see what you can do to land a job as an online marketing specialist or advance your career as one.
How to become a content writer
They must be
- able to maintain an active social media presence and
- stay up-to-date on trending topics.
- List item
To find out how to get these skills, read our post on how to become a social media manager
Challenges Faced by content marketers:
Challenges faced by content marketers include:
Create manageable and high-quality content: Create content that is relevant to their target audience and manage time to create high-quality content.
Organization: Content marketing takes an organized approach, so it’s important for content marketers to be organized in order to maximize their efforts. For example, they may need to plan out when they’ll work on certain types of content or draft an editorial calendar.
Content marketers should have excellent writing skills, be organized and have strong attention to detail in order to manage their time well. It’s also important for content marketers to stay up-to-date on trends and changes in their industry. For example, they may need to conduct research on topics such as SEO or pay-per-click advertising if these marketing methods are important for their business.
Use of social media: As a digital content marketer, you should know how to use social media and other tools to promote your content.
Content marketers need to be flexible because new ideas can emerge over time. For example, it may be beneficial for them to create more videos or podcasts if their audience responds well to these types of content.