Content marketing isn’t just for massive brands. Any small business that wants to attract customers and increase their visibility can benefit from content marketing. it doesn’t take a lot of time or money to get started!
There are plenty of ways that small businesses can create content without hiring an in-house team to do it all for them.
Your goal should be to reach as many potential customers as possible, and one of the best ways to do that is through high-quality content marketing strategies.
Content marketing can be an incredibly effective way to grow your business and your brand’s reach online. However, not all small businesses are up to creating quality content regularly, and some don’t even know where to start.
Content marketing doesn’t have to be intimidating or costly, no matter how big or small your business is. Small businesses can use these tips to create content that helps them stand out from their competitors and win new customers.
Content marketing tips for small businesses
Start with Something You’re Passionate About
As successful content marketers know, you can only create awesome, valuable content when you’re really excited about what you’re writing. And in order to be excited about what you’re writing, it helps to start with something that matters deeply to you.
If your business is truly something that came from your heart and fills an essential need in your life—great! If not, figure out how to make it so. Passion is key.
You might also want to start with what you already know. You don’t have to be an expert on something that interests you in order to write content about it.
Know What Kind of Business You Are
The first step to creating content that works is knowing what kind of business you are.
This will give you an idea of who your ideal customer is and allow you to focus on producing material that appeals to their interests.
Are you a local car repair shop trying to reach people in your city? Are you an online retailer looking for more sales? Whatever your niche, defining it clearly gives your content marketing efforts direction and clarity.
Use Keywords Carefully
Keywords are essential to search engine optimization.
Too many small businesses try to stuff as many keywords into their content as possible, which only ends up looking unprofessional and can even hurt your SEO.
Keep your keyword list short and targeted, ensuring each word is relevant and helpful for users. Doing so will boost your conversion rates and improve search rankings.
Keep Your Posts Short and Sweet
There’s nothing wrong with long-form content, but it’s easy to skim. If you want your articles to be read in their entirety, keep them short and sweet.
Write shorter sentences, shorter paragraphs, and use bullet points or numbered lists for easier skimming.
And, if you’re not sure whether your content is effective, use Google Analytics to check how many people are reading your posts and how long they stay on your site. Look for patterns in engagement over time to ensure that more of your audience reads each post you publish.
Add an Element of User Generated Content
User-generated content (UGC) has exploded in popularity over recent years, and it’s easy to see why.
Taking what you already have in place, adding user-generated content can add depth and variety to your website.
By including UGC on your website, you are not only allowing individuals to have their voice heard but you’re also creating a more interactive experience for visitors.
More interaction with your site means more exposure for you—great for SEO!
Get On Social Media
If you have a small business, your potential customers will not come knocking on your door. You need to go find them. One way is by blogging, but if you don’t have time for that, getting onto social media is an excellent option.
To make sure you’re successful at it, use some of great tips from top content marketers.
Don’t forget to share your own advice with others in the comments!
Also remember that while getting onto social media is important, it’s equally critical to make sure you get off of them. A social media account isn’t worth much if it’s not active.
Offer Solutions, Not Just Information
When you’re writing content for your website, it’s easy to fall into the trap of just telling your audience what they need to know.
Although it’s important to share information, if you focus too much on that, you might find that people stop coming back. Instead, offer solutions by showing them how they can apply what you share to their daily lives or work situations.
They’ll be more likely to keep coming back as well!
For example, let’s say you’re writing about CRM software. Instead of just telling people what CRM is and why they need it, you could also include how-to guides that show them how to use CRM for small businesses.
Similarly, if you are writing about freelance writing, instead of just explaining what it is and how much money it can make you, offer some tips on finding high-paying clients in your area or ways to land jobs at sites like Upwork.
At its core, content marketing is about one thing: providing value.
Focus on telling stories that are meaningful & give people something of real value—they’ll want to learn more from you. And once they do, you can convert them into customers!
It all starts with good content, so spend time getting to know your target audience and provide valuable resources that are focused around their needs.