Before you think about the best content marketing strategies for 2022, keep this in mind. Creating content as an online marketer doesn’t have to be scary.
If you plan and put these eight successful content marketing strategies into practice, your business can reap big rewards in the year 2022 and beyond!
Content marketing strategies have been steadily developing over the past few years, and by 2022, it’s likely that we’ll see more changes than ever before.
Marketers must remain on top of the latest trends in the content marketing world if they want to stay relevant and competitive in their niches over the next several years.
Implement the strategies in your content marketing plan so you can maximize your profits along with an increase in your market share.
In This Article.....
What does content Marketing Really Mean?
Content marketing is one of those buzzwords that keeps coming up, but few people really know what it means.
What Is Content Marketing?
“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
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Danel (2022) in the leading website Hubspot defines content marketing as a process of • Planning • Creating • Sharing content — by content they are referring to relevant content — with the target audience.
Often mistaken for blogging or social media, content marketing is actually its own branch of marketing.
Why does Content Marketing Works so well?
1. Gives customers what they need
2. Shows difeerentiation
3. Improves SEO
To be successful in content marketing in 2022 and beyond, you need to understand your audience’s needs and desires in order to offer them valuable information they’ll want to share with their friends and family.
Content marketing is also great because it allows you to show how your company differs from your competitors.
But there’s another reason content marketing works so well: regardless of whether you are an individual or part of a content marketing agency,
If you (or your company) have high-quality, valuable content your audience wants to consume (watch or read), you can use it to build up your SEO and increase organic traffic.
- How to use content curation tools for successful blogging + 4 tools
- The one goal you can accomplish using content marketing
Content marketing strategies for 2022
Outsource Content Creation
Content marketing is here to stay, but it’s also become tougher to do well. And if you’re going to be successful at creating engaging, shareable content, you need to find people who know what they’re doing and outsource content creation.
Outsource content creation to an agency or freelancer that specializes in creating content and can create high-quality pieces at scale.
- You can find freelancers on sites like Upwork and People Per Hour, or
- you can work with an in-house content marketing team at your company.
In addition to outsourcing content creation, consider partnering with other companies that specialize in specific forms of content.
Write an SEO-Friendly Title
SEO-friendly content and SEO-friendly titles go hand in hand. An SEO-friendly title will help your content rise to the top of search engine results.
The average click-through rate (CTR) on a search engine result is 4 percent, which makes optimizing titles incredibly important.
Optimizing your title involves balancing search optimization with human readability, keeping in mind that you want people and machines to be able to quickly understand what your content is about from just reading its title.
how do you create an SEO-friendly but readable title
The title of your blog post will depend on the specific SEO goals that you are hoping to achieve.
There are a few things to keep in mind when creating SEO-friendly titles. Some tips on how to create an SEO-friendly title include:
• using keyword-rich phrases,
• making use of keywords in the title’s subtitle, and
• You can also consider using keyword research to help you identify relevant keywords.
First, try to make your titles catchy and easy to remember. This will make it easier for people to find your posts when they are browsing through the blogosphere.
Second, try to use keywords in a way that is natural for your blog post. For example, if you are writing about fashion, you might want to include terms like “style” and “clothes” in your title.
Use Video to Engage Audiences
Videos are among the top goals you should have to grow your audience. Viewers remember 95% of what they see and hear through videos—as opposed to 10% when reading text.
Plus, over 60% of millennials choose video content over written content.
When creating videos, make sure they have clear call-to-action at their end; these tell viewers exactly what you want them to do next and if they do it, you’ll know right away! With video content, you’ll want to think about
- What type of content your audience would most enjoy.
- Will it be live or pre-recorded?
- Would they rather watch short clips or long-form videos? And
- Will there be an opportunity for you to directly engage with your viewers and answer questions in real-time?
The possibilities are endless, but try out different types of videos so you can see which ones resonate best with your audience.
Test Email Newsletters
Test an email newsletter before you send it out. If you’re like most marketers, you might be tempted to send something out without testing it first.
This is not a good practice! 😟
Test your newsletter and make sure everything looks good before hitting send. It will help increase response rates and improve your overall online presence—and that means more money in your pocket!
Test Facebook Ads
Facebook advertising isn’t cheap, but if you do it right, it can be worth every penny.
To get your Facebook ads off to a good start, test two or three different versions of your ad—for example,
- one with an image and one without;
- one with headlines that have 2-3 words versus 1-2 words.
Each of these combinations will lead to different outcomes.
Use Local Search Engine Optimization
Search engine optimization (SEO) is one of those catch-all terms that encompasses lots of different techniques.
And in today’s landscape, if you aren’t employing local SEO best practices, you could miss out on bringing more customers to your business.
If you know what to look for and how to do it right, search engine optimization can increase your web traffic by an average of 38%—and that should translate into more sales.
Where to start with local SEO?
There are a few things you can do right away to improve your local SEO.
1. Make sure your website title is keyword rich.
2. Write quality content that is relevant to your target audience.
3. Optimize your website for local search engines.
4. Submit your website to relevant directories.
5. Conduct local market research to determine which keywords to target.
8) Interact With Influencers
One of the best content marketing strategies is to not only work with influencers but also engage them.
The goal here is not only to drive traffic back to your site through social shares or links in other articles, but you also want these influential people talk about your company and product directly,
This advocacy will have more impact than any promotional effort you can launch on your own.
Paying influencers upfront can be effective, but fostering a good relationship will always reap dividends in return.
Another way to ensure you work with relevant influencers is to see who is sharing and linking to your competitors. For instance, if an influencer who has his/her finger on the pulse of your market loves what another company is doing, they’re probably going to love it, too.
Reach out and ask them why they liked your competitor so much—and offer some free products or services for an honest review.
Content marketing isn’t something you can do half-heartedly. The best content marketing strategies all require work, but they always pay off in dividends. Use our eight best content marketing strategies to help ensure your success in 2022 and beyond.