An effort with no aim is like a ship sailing without knowing its destination.
The concept of content marketing is hardly new. But that doesn’t mean it isn’t an effective way to reach goal(s).
The one goal you can accomplish using content marketing is to increase your website’s traffic. You can use several methods for this, includin:g
- writing a blog post or
- making a video or
- designing an infographic
keep reading, I’ll explain each.
The methods I’ll describe will help you reach the goal you wanted to achieve—an increase in website traffic.
In This Article.....
Design a strategy, first
If you want to maximize your chances of success, you need to be prepared with a well-thought-out content marketing strategy. Its aims will be to help you achieve your goals and convert new customers.
What you can achieve through content marketing? The only two limits to it are your imagination and your ambition.
A content marketing strategy is designed to create and distribute valuable and interesting content to attract and engage customers, subscribers, and followers. You should design a content strategy with the following aims in mind:
- To create a relationship with your customers: design Content to create a relationship with your customers.
- To generate leads and convert them into customers.
- To ngage your customers: Dsign Content to engage your customers.
- To attract and engage customers
- To create a relationship with your customers
- To engage your customers.
Different Content Marketing Goals
With content marketing, there are a few goals you can aim for.
- Build a following for your blog.
- Increase website traffic.
- Generate leads and sales.
- Get your message out there.
- Increase brand awareness.
- Increase customer loyalty.
- Increase employee retention.
- Improve public relations.
- Increase brand awareness.
- Increase customer loyalty.
Methods to reach the one goal you can accomplish using content marketing
Write a blog post
Let’s suppose you’re not a content marketing company, but you probably have some kind of content you can share. Perhaps it’s
- a press release that got picked up by a news outlet,
- or customer feedback you received through your website.
Whatever it is, write a post about it and incorporate aspects of your business in there.
Make sure your writing style matches your company’s voice and try to come up with at least five supporting images.
Growing your business is a matter of doing what you do well. After that, finding customers who want it.
For many small businesses, blogging is an ideal way to find leads.
Because it allows you to promote yourself naturally in front of a highly engaged audience.
You can position yourself as an expert when you consistently write on a topic. You share valuable information with your target marketing. You educate them on what they need. You persuade them to come directly to you whenever they need help to solve a particular problem.
Content marketing offers a targeted approach that gets right at conversions by focusing on growing relationships with prospects. It allows you to achieve this with lead magnets and educational content that helps people achieve their goals.
Create an infographic
Infographics are popular online, and they are famous for good reason. They’re:
- fun, and
- easy to digest.
- Plus, they’re an ideal way to showcase your work in a visual format that readers love.
If you know a thing or two about infographics—or are looking for a way to learn more—then consider creating one of your own.
example of an infographic:
Create a podcast episode
Podcasts are a great way to share your knowledge and expertise with people around you.
If you’re able to create a podcast episode that helps a certain type of person (customer) solve a problem, you could start building more relationships in your community. Eventually, the connections might grow into business opportunities.
|1||The Daily||The New York Times|
|2||NPR News Now||NPR|
|4||Dateline NBC||NBC News|
|5||The Ben Shapiro Show|
Make a YouTube video
It’s easier than ever before to make a video and post it on YouTube. You can make your own or you can use a tool like Animoto. The best part is, making videos is fun and a great way to showcase your personality.
Your brand will enjoy three instant benefits when you adopt this method:
- Videos are an easy way to create content, especially if you’re a visual learner.
- They’re also an effective way to convey information and
- An effective way to tell your brand story.
So, there’s plenty of potential here!
|Luccas Neto – LUCCAS TOON|
YouTube makes it easy to host videos on its site, but you can also post your videos on other social media platforms, such as Facebook or Twitter.
Check out Animoto if you need help to create professional-looking videos fast.
Share on social media
The best way to get your content out there, whether it’s a YouTube video or an educational piece of writing, is by sharing it on social media.
Sharing your material on Twitter, Facebook and LinkedIn shows people that you have something of value to share with them—and can help boost your followers and engagement.
A piece of useful advice: when you post your content online, be sure to tag key influencers or related brands in order to let them know about what you’ve shared.
Run an influencer campaign
We think of influencer marketing as something that’s used by companies like Blendtec, which regularly recruits social media stars for its blender demos. But smaller brands can and should get in on it, too.
and if that influencer is on social media, then,
If you’re just getting started with your content marketing plan, a great way to gain traction is by tapping into an influencer’s existing audience. By working with these micro-influencers, small businesses can reach new audiences without breaking their advertising budget.
Start an email campaign
Establishing a list of contacts can be an invaluable asset. It will help you build a reputation and stay connected with your audience, no matter what type of business you’re in.
Depending on your goals, create a lead magnet—something that gives your subscribers something of value for their email address—or offers exclusive discounts and other deals.
If you’re just starting out, set realistic expectations for how many subscribers you want and how much engagement (comments, likes) you want from them; if things take off and people become more vocal about their thoughts, then increase your reach accordingly.
And no matter what happens during your campaign, thank each new subscriber for signing up!
How does content marketing differ from traditional marketing?
- Traditional marketing is interruptive, whereas content marketing is not.
- Instead of using television or print ads, you’re using blogs and social media to insert yourself into your customers’ daily lives.
- That’s a big difference: instead of trying to be seen by as many people as possible, you’re reaching out to those who are already interested in what you do and want more information about it.
To successfully create content, you’ll need to decide what your overarching goal is.
Are you trying to sell a product? Or are you using content marketing to increase brand awareness and generate leads?
If any one or all of the above questions are your goals, then be sure that your content has a strong call-to-action. This is crucial in order for customers to take action on what they’re reading, watching or listening. If they don’t know how what to do next, they might not act at all.
How can you implement content marketing into your business?
Of course, your content marketing strategy doesn’t begin and end with blogging. The best part about content marketing is that we can apply it to nearly any business model. Here are a few ideas for how you can use content marketing in your organization.
You’ve come up with a content marketing strategy and made it a company-wide priority. How do you measure success?
Measuring success can be difficult, especially when you’re new to content marketing. But if you follow these suggestions, you’ll soon have no trouble gauging your ROI on each piece of content.
Make sure you have a good understanding of your KPIs
You should also think about which KPIs (key performance indicators) make sense for your business.
You need to make sure that you’re tracking data that helps you achieve your goals. Think about which metrics will be most meaningful as you plan your content marketing strategy.
Is one of your goals increase average order value by 10%? Great! Make sure that goal is reflected in your KPI tracking.
Trackng customer behavior
Tracking engagement is one of those KPIs that may be easier to track for a certain type of business, but not for others. If you’re in a B2B industry, tracking how much time people spend on your website or reading each post will give you a good idea of how successful your content marketing strategy is.
If you run an e-commerce site, it might make more sense to measure conversion rates. What matters most is what makes sense for your business and aligns with your goals.
Once you’ve written your post and made sure that it’s as professional as possible, email it off to your professor. Also remember to check for grammar and spelling errors, which is what MS Word is for. Also, be sure not to forget any punctuation marks! If you do all of these things correctly, get a good grade on your assignment.