benefits of content marketing

16 remarkable benefits of content marketing for your business

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Whether you’re just starting out on your own or you’ve already made a name for yourself in the industry, there are more benefits of content marketing for you business you had never imagined.

In this article, we’ll discuss some remarkable advantages of content marketing for your business you simply can’t afford to ignore.


A D V E R T I S E M E N T

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So if you’re ready to stop throwing away money and start enjoying the amazing benefits of content marketing, keep reading!

Businesses around the world have embraced content marketing in recent years. Not only you can build strong relationships with your customers and prospects, but you can help them

  • understand the value of your products or services,
  • gain trust, and
  • convince them to take action—all without the high cost of traditional advertising.

The great thing about content marketing is that there are so many ways to do it; all you need to do is figure out what works best for your business and then stick with it!

Content marketing continues to grow in popularity as companies discover its benefits in bringing in new customers and keeping old ones engaged.

According to the Content Marketing Institute, 70% of B2B marketers used content marketing in 2016, up from 60% the year before, and 88% of B2B companies plan to increase their content marketing budget in 2017.

It’s clear that this is an investment worth making – if you do it right! For your business, what are the top benefits of content marketing your business can’t afford to miss?

benefits of content marketing

Increased organic search traffic.

For long, Search Engines & professionals see organic search traffic as one of the most important form of traffic for a business’s success. By creating and sharing quality content, you’ll see an increase in organic search traffic which will then lead to more conversions.

The end goal of content creation to get in touch with you and learn about you. By providing them with top-notch information, you will leave them feeling better informed and with a positive view of your brand or company. You want them to reach out or visit your website if they need a specific item.

Builds trust with customers

One of the best benefits of content marketing is that it allows you to build trust with customers.

Without having an active role in your customers’ lives, you won’t be able to gain their trust. And if they don’t trust you, then how will they buy from you?

Most people decide whether to hire a business within 60 seconds of meeting them.

The more trust you have with customers, the better chance you have of winning their loyalty and convincing them to buy from you instead of from someone else. This is the reason you need to build trust through your content.

Make connections with customers.

When you take time to create high-quality, useful and engaging content for readers, you’re making a connection with customers. The more high-qualisty that content is, the stronger is that connection.

The more stories a customer reads about a company and its products or services, the more likely they are to build an emotional connection with that brand

This helps give them a glimpse into your identity as a brand and will allow them to develop a sense of trust with you and your offererings. As your relationship with customers grows through content creation, they’ll be more willing to engage with future offerings from your company.

The more stories a customer reads about a company and its products or services, the more likely they are to build an emotional connection with that brand #contentmarketing #branding

Engages and Retains customers

Delivering something of value is always a good way to help customers get more out of your company.

Not only will they be able to find new information on their own time and schedule, but they’ll also feel like they have a stake in what you do as a brand.

Things to note:

  • If you give customers exciting and helpful information, they’ll be engaged with your brand. When that happens, they’re much more likely to continue working with you in the future.
  • Keeping customers loyal and engaged with your brand is an ongoing process.
  • If you want them to feel like they’re a part of what you do, then let them see how their input matters.
  • Offer them ways to talk with you and offer feedback on future efforts.
  • Create a community that includes all of your customers in some way lets them know they’re valued by what you do.

Higher expertise, authority, and trust.

When you write content which is valuable and shows your expertise, you stand out in a sea of brands and give you a unique perspective that appeals to consumers.

It also makes your brand more credible, which makes people more likely to trust you and buy from you.

With all of that said, it’s clear that creating high-quality content is well worth it for your business. Not only will it bring value to consumers, but it’ll also help build authority, create trust, and boost sales!

Develops brand personality.

Your brand is composed of more than a logo, tagline and website. It’s made up of every piece of customer-facing communication that you create and share.

This includes

  • emails,
  • press releases,
  • social media posts and – most importantly –
  • content created for your website.

If you are trying to build a cohesive story about who you are as a company and what value you provide for customers, start with an analysis of your company’s personality – its voice on paper.

A strong sense of identity will lead to greater consistency across channels, which ultimately leads to stronger engagement and higher conversion rates.

How to know the brand personality

Asking the right questions will help you figure out what kind of brand personality you want to project.

There are dozens of questions you should be asking yourself in order to get a better sense of what kind of personality you want to project online.

Questions to ask:

  • What are your values?
  • What are your goals?
  • Who is your target audience?
  • What do they care about?
  • How do they think and feel about things?

And while it’s important to identify personality traits that set your brand apart from your competitors, it’s equally vital that your brand identity doesn’t stray too far from who you are offline.

Enables to control the brand message

Content marketing is a strategy that many businesses have adopted as it helps them connect with their audience.

It is not just about what the company can do for the customer but also about what the customer wants and needs.

The strategy is the best way to control the brand message. It is the most cost-effective marketing strategy.

It can be used for different purposes like launching a new product, providing customer service, and generating leads for sales.

The success of any content marketing strategy lies in its ability to control the brand message.

This means that it must be able to convey a consistent message across all channels so that customers know exactly what they are getting when they come across your company’s outreach channels]:

  • social media accounts,
  • website or
  • other outreach channels.

By controlling the brand message, marketers can create a personalised experience for customers.

It also helps to build trust between the company and its customers.

Allows to share valuable and useful information

Content marketing also allows you to share valuable and useful information with prospects.

You can help them learn about your products and services, which helps build trust and credibility.

By sharing industry news and trends, you’re educating prospects — and showing that you have a vested interest in their success.

That makes it more likely they’ll choose to work with you when they’re ready to buy.

Helps create powerful long-term relationships

Creating deep and lasting connections with customers helps you build a loyal customer base that will help boost sales in perpetuity.

When you consistently create valuable pieces of content for your target audience, people will come back for more.

By using valuable content to get in front of potential customers, you’ll not only show them that you care about their needs and opinions. You also prove that you’re willing to go above and beyond for them.

Avoids costly advertising campaigns that don’t work

Content is free

free doesn’t always mean you won’t have expenses.

So content is an effective way to cut down on costs — with no risk of wasting money on ineffective campaigns.

As for time, it is certainly required — but it’s an investment that pays off in big ways.

Content marketing boosts organic search engine optimization (SEO) and brand awareness for a fraction of what you’d pay for paid advertising campaigns — Another way of saving cost.

Provides useful feedback on what else readers want from you

One benefit of blogging (content creation method) is that it gives you valuable insight into what your audience wants.

By analyzing traffic and engagement stats, you can see which topics are most popular and what sources are most effective. Then you’ll know where to go next in order to provide even more value.

The frequency with which you publish posts, as well as their tone and topics, will offer useful information about what direction to take next.

If a certain type of post is successful or is generating a lot of positive comments and shares, consider expanding on that format in future posts.

Look at what’s working now, then build on it to create even more value for readers!

Can improve your search engine ranking

One of the biggest benefits of content marketing is that it’s a great way to improve your search engine ranking and drive new traffic to your website.

All web pages have a ranking factor or weight assigned to them by Google, which determines where they’ll appear in search results.

Pages with more original content receive higher rankings. By creating more unique and useful articles, you’re naturally increasing your ranking factor and making it easier for people to find you when they search.

Organic search has been and continues to be the best reason to do #ContentMarketing, says @BrennerMichael

Enhanced accessibility for a broader audience.

One of the greatest benefits of content marketing is that it enables you to reach out and market your business or product to a far broader audience than before.

This is great for businesses that wish to expand their operations. Reaching out with engaging information about your products will bring in new customers from all corners of society.

Increased social media engagement and PR results.

Content marketing allows you to create long-form posts, articles, and lists that readers will want to readand share.

Studies show that more than 80% of people who click on a link will end up reading all of it if they find it interesting. The number is among those 20% of readers who actually decide to read the article other than its headline (Moz, 2013).

And because you’re sharing valuable information, readers are more likely to engage with your content by clicking like or leaving a comment.

And because you’re sharing valuable information, readers are more likely to engage with your content by clicking like or leaving a comment.

The result?

More shares, more traffic, and higher rankings in search engines.

Better conversion rates.

Content marketing brings value by converting more visitors into buyers, especially when you publish exclusive or unique information.

And if you want to turn more site visitors into subscribers and newsletter readers, that’s a benefit too. Most of all, content marketing benefits businesses by amplifying brand awareness.

When potential customers are exposed to quality information about your company, products, and services regularly — and when you or the writer presents it in a clear and compelling way — your business gains momentum.

Content Marketing Brings Value.

Content marketing brings value because it’s a way for you to communicate with existing and potential customers, creating more traffic and increasing overall sales.

As opposed to advertisements that try to sell products directly, content marketing leads consumers toward your website without feeling like they’re being pressured into making a purchase.

ٖFinal Words

When it comes to your company’s overall success, creating and distributing high-quality content will bring far more value than almost any other tool.

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