Books aren’t dead yet! Reading still has the power to change your life, if you know where to look.
This list of the 9 best b2b marketing books in 2022 will help you find new inspiration, new tactics, and new ideas that will keep your marketing efforts at the top of their game.
Whether you’re looking to break into the industry or are looking to stay on top of trends, these are all books that every b2b marketer must read in 2022. Get ready for some essential reading!
In This Article.....
b2b Marketing books 2022
Book 1: Marketing to women
According to the author, Martha (Mariti) Barlette, men’s marketing doesn’t work for women.
If you want to better understand how to market to women, this is the book for you. It dives into the psychology of women and marketing, and provides actionable insights that you can use to improve your campaigns.
It includes chapters on female spending power, how women think and make purchasing decisions, gender-specific communication strategies, and many more. Even if you don’t plan to market directly to women, you can still benefit from reading it.
Why buy this book?
The author is claimed to be among the best writers on the topic. Huffington Post called her the highest ‘priestess’ of marketing to women.
This book is written by one of the first people to write on the subject of ‘marketing to women’ (Tom Peters) and according to a reviewer, Mangoose, who compared the aurther’s advice to women and was astonished to know that both were identical.
Other books by the author
Book 2: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
If you’re a B2B marketer, then you know that one of the best ways to reach your target audience is through story branding. And what better way to learn how to do story branding than by reading Marketing Made Simple?
This book is a step-by-step guide that will teach you everything you need to know about creating a story brand for your business. Plus, it’s an easy read that will keep you entertained from start to finish.
|Author||Donald Miller (with J.J.Peterson)|
Other books by the author
Book 3: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
If you’re looking for a book that will teach you how to create a marketing engine that consistently produces results, then look no further than The Ultimate Marketing Engine.
In this book, the authors take you through five steps to creating a marketing system that works like a well-oiled machine.
This book has everything you need to get started creating a marketing engine that works like clockwork and consistently produces results.
This includes everything from case studies of successful companies, their tactics and implementation, as well as step-by-step checklists of actionable items you can do right now to immediately start working towards building your own marketing engine.
Whether you’re an old pro or newbie, there’s always something new to learn.
Other book by the author
Book 4: B2B Marketing: A Guidebook for the Classroom to the Boardroom
This book is a comprehensive guide to b2b marketing, from the classroom to the boardroom. It covers everything from strategy and planning, to execution and measurement. ٰ
It’s also packed with case studies and real-world examples. If you’re looking for a one-stop shop on b2b marketing, this is the book for you.
If you’re interested in making b2b marketing a key component of your company’s growth strategy, pick up a copy of Book 5: B2B Marketing today.
If you already have it, consider sharing it with others in your network who would find value from reading it.
|Author||Uwe G. Seebacher|
|Available formats||Kindle, Paperback|
Book 5: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
In a world where consumers are used to being in control, businesses must learn to adapt their marketing strategies to appeal to this new type of customer.
To do this, marketers must shift their focus from traditional advertising and selling techniques
This book will teach you how to make this shift in your thinking and start creating more collaborative experiences for your customers.
|Author(s)||Joe Pulizzi and Robert Rose|
Other books by Joe Polazzi
Book 6: Marketing to Gen Z
If you want to stay ahead of the curve, you need to start marketing to Gen Z now.
This book will teach you everything you need to know about this up-and-coming generation, including how to connect with them and what trends they’re into.
|Available Formats||Kindle, Paperback|
Book 7 – Integrated Marketing Communications: Putting It Together & Making It Work
In this book, Schultz challenges the traditional view of marketing communications and provides a new framework for thinking about how to reach customers.
He also offers a practical guide for putting together an integrated marketing communications plan. This book is a must-read for anyone who wants to stay ahead of the curve in the world of marketing.
Schultz also tackles planning, developing and implementing integrated marketing communications (IMC).
This book is helpful for anyone looking to create a more cohesive message across channels, from social media to SEO to PPC ads. Through real-world examples and practical advice, Schultz breaks down IMC into a clear and accessible process.
Best of all, he provides tips on how to know what’s working and what isn’t – two essential pieces of information when trying to determine if your efforts are paying off.
|Author(s)||Don E. Schultz|
Book 8–The 10X Rule: The Only Difference Between Success and Failure
The 10X Rule is a great book for b2b marketers because it teaches you how to set goals that are 10 times bigger than what you think you can achieve. It also provides strategies for achieving those goals. This book is a must-read for anyone who wants to be successful in business.
1) Set goals that are 10X bigger than what you think you can achieve – This will push you to reach higher and achieve more than you ever thought possible.
2) Develop a strategy for achieving your goals – Having a plan is essential for success. Without one, you’ll likely get lost along the way or give up when things get tough.
|Available Formats||Kindle, AudioBook|
Other Books by Grant Cardone
Book 9–Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
How can you create a successful blue ocean business? What are some examples of businesses that have created successful blue oceans? In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne answer these questions. Here’s how to do it
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that businesses should not try to beat the competition, but rather create their own market space. This is done by offering something new or different that your target market wants or needs.
By creating a blue ocean, you can make the competition irrelevant and increase your chances of success.
In business, there are always competitors. But with great products and services, businesses can do more than win customers; they can create blue oceans of uncontested market space—and make their competition irrelevant.
|Author(s)||W. Chan Kim|