Ever wondered, is blogging for small business really important? how does a blog benefit a small business?
Blogs & blogging have become an integral part of a solid marketing strategy for small businesses. Though it’s easy to think of a blog as simply another online advertising channel, it can do much more than that.
Blogging is important for new businesses that don’t have the following and brand awareness of more established companies.
In this article, we explore the top nine reasons your small business needs a blog today!
In This Article.....
How to create a business blog for free
If you want to start a business blog for free, there are a few things you need to do. First, create a blog account on Blogger. Once you have an account, you can create a new blog or login to your existing blog.
To make a free blog on blogger, just follow the following easy steps:
- Sign in to Blogger.
- On the left, click the Down arrow.
- Click New blog.
- Enter a name for the blog.
- Click Next.
- Choose a URL or blog address — It will be a sub-domain of blogspot.com. You’ll have to buy a new .com or any other domain.
- Click Save.
Click Here to buy a cheap domain for your blogger site
Benefits of blogging for small business
The easiest way to build your business’s authority with new customers is through blogging. It’s much more natural than writing an advertisement or press release, and it shows you’re an expert in your field.
People often like to interact with a business blog because they have questions about what it writes. This gives the business even more chances to win them over as clients or customers!
One of blogs’ biggest benefits is its ease of use and traceability.
Building authority has never been easier than blogging for small businesses.
Reach new clients
When you write and publish content on your own branded site, you create an opportunity to reach new clients.
Search engines love fresh, relevant content, and will reward your efforts with higher rankings in their search results pages.
When potential customers search for topics related to your brand, your website should be top of mind when they’re ready to make a purchase.
This also helps establish yourself as an authority figure in your industry—clients will see you as someone who is forward-thinking.
Provide better customer service
Online customers are more likely to contact a business when they have questions. For example, if someone has an issue with your product or service, they’re more likely to reach out via email than call you on the phone.
The major benefits of having an online presence include helping you provide better customer service and attracting new customers.
With blogging software like WordPress, creating content is easy and can be done in any amount of time that fits into your schedule.
Get real-time feedback
By blogging, you create an opportunity to directly connect with your audience. As bloggers, we want people to comment on our posts. However, it’s important that those comments are relevant and helpful.
Getting real-time feedback from our readers allows both the writers and businesses to grow — writers can see what type of content resonates with their audience and make adjustments accordingly.
Become an industry expert
If you’re an expert in your field and you’re blogging on behalf of your small business, your readers will know that they can trust what you have to say. People buy from people they like and trust. So, becoming an industry expert will improve your chances of converting visitors into customers.
Be sure to create original content that’s unique to your brand. Don’t repurpose material from your website or other sources; do some research and create something fresh for your audience.
Increase brand awareness
Blogging can increase brand awareness. A recent study from Google found blogs are one of the most effective marketing tools out there. And, not only are blogs effective for marketing your company, but they can also be helpful for increasing brand awareness for your personal brand.
If you want your small business to grow, you need to build your brand. One of the best ways to do that is through blogging, since blogs have been proven time and again to increase brand awareness and sales.
There are a few reasons why blogs can be so effective for increasing brand awareness.
- Blogs are typically written by people who are experts in a particular field. This means that readers can learn a lot from the blog posts and develop a deeper understanding of the topic.
- blogs are often interactive, so readers can ask the author questions and get responses
Save money on marketing
Yes, you read it right! Blogs can help you save money on marketing.
When you’re just starting out and trying to cut costs, you might think that investing in online advertising is too much of an expense.
While traditional forms of advertising like TV and print can cost a pretty penny, blogging for small businesses can be an incredibly effective way to reach customers without breaking your budget.
Here are nine reasons why blogging for small businesses can be an awesome marketing solution for your business
Communicate with employees more effectively
Communicating with employees is vital for boosting productivity, and it’s not always easy. With traditional media, communicating across hundreds or thousands of miles can be an expensive and time-consuming process.
Now, as technology becomes cheaper and more readily available to businesses of all sizes, there’s less of an excuse for businesses to stick with outdated methods of employee communication.
Boost your SEO efforts
Search engine optimization is all about getting your content—specifically, your website’s webpages—found in search engines.
To do that, you need to make sure that Google and Bing crawl your site and consider it relevant to what users are searching for.
One way to make sure those search engines notice you is by blogging regularly.
This gives you more chances to increase your backlinks (the number of links leading back to your website), and improves user engagement with an ever-changing supply of new content on your site.
If you’re running a business, then you should be blogging. Online advertising is powerful. But nothing works quite like telling your own story — and engaging with your customers — on your own website or through social media (which is effectively yet another outlet for blogging). It’s free and full of tips!